Building a personal brand is imperative — both for your business and your personal brand. A platform that has been exploding with users is now a haven of talented individuals helping out fellow “connections” to connect with their target market. Marketing yourself or your business ensures more opportunities come your way. However, the quest of...
TikTok’s departure paved the way for Instagram’s Reels — which has allured millions into creating short videos. This form of content has now emerged as the most preferred way of sharing content and garnering the eyeballs of a wider audience. Reels’ addition to the already captivating platform — Instagram, has only strengthened the platform’s dominance. ...
Branding does come with a fair share of highs and lows. The sole purpose of branding is to foster growth and close the gap between a brand and its target audience. However, there are more concerns that have significantly impacted small brands into becoming the next big thing. This tumultuous journey that is paved with...
Building relationships takes time, but the advent of social media has made it easier than ever it was. Developing a personal brand across social media platforms is a lucrative option that has significantly helped many “influencers”. These overcrowded platforms boast audiences that consume content that has a blend of creativity and uniqueness. That said, creating...
